Hello, so good to see you!
I am an eCommerce growth and operations professional with over five years of experience leading Shopify launches, lifecycle marketing systems, and cross‑functional execution.
E-commerce Growth & Operations | Shopify and Lifecycle Systems
Featured
My name is Solmaz
I am an eCommerce growth and operations professional with over five years of experience leading Shopify launches, lifecycle marketing systems, and cross‑functional execution. My work sits at the intersection of strategy and delivery. I focus on making early decisions that reduce rework, improve conversion, and support sustainable growth.
I have owned end‑to‑end execution across Shopify, Amazon FBA, and lifecycle email, working closely with founders, designers, vendors, and production teams. I am most effective in environments where clarity, accountability, and measurable outcomes matter more than process for process’s sake.
Core Strengths
Selected Impact Metrics
Shopify store launches and rebrands
Lifecycle email and retention systems (Klaviyo)
Conversion‑focused product and collection structure
Vendor sourcing, negotiation, and cost control
Cross‑functional project coordination
Data‑informed decision making
12+ launches and rebrands, including 8 Shopify launches in the past 3 years
First‑month four‑figure revenue achieved on new Shopify launches
Conversion rates stabilized at 1.8%–2.2% on launch projects
Lifecycle email flows contributing ~15%–20% of repeat purchase revenue
Vendor costs reduced by ~15% through sourcing and negotiation
Lead times reduced from ~10 weeks to ~7 weeks
Case Studies
1- Shopify eCommerce Website Launch, Customized Jewelry and Family Products
Context
The business was transitioning from offline sales to Shopify and lacked structure around product pages, customization explanation, and checkout flow.
Decision
I prioritized simplifying the purchase flow and mobile checkout before adding advanced customization features.
Outcome
The store launched on schedule with four‑figure revenue in the first month. Conversion rates stabilized between 1.8% and 2.2%. Vendor costs were reduced by approximately 15%.
2- Lifecycle Email and Retention System, Shopify Brand
Context
The brand relied on one‑off campaigns and manual follow‑ups with no structured lifecycle strategy
Decision
I focused first on abandoned cart and post‑purchase flows where purchase intent was highest
Outcome
Lifecycle flows contributed approximately 15%–20% of repeat purchase revenue. Manual follow‑ups were reduced by about 30%, improving consistency in customer communication.
3- Vendor and Manufacturing Optimization, Consumer and Medical Products
Context
High vendor costs, long lead times, and unclear ownership slowed execution and increased rework.
Decision
I standardized vendor evaluation criteria so sourcing decisions were based on feasibility and delivery risk rather than urgency.
Outcome
Vendor‑related costs were reduced by approximately 15%. Lead times improved from roughly 10 weeks to 7 weeks, with fewer last‑minute changes.
4- Amazon FBA Launch (US and Canada)
Context
The brand had no marketplace presence and limited experience with Amazon fulfillment and advertising.
Decision
I focused on listing quality and conversion before scaling ad spend.
Outcome
Products launched successfully on Amazon.com and Amazon.ca. Listing conversion rates reached approximately 10%–15% within the first 60 days while maintaining Total Advertising Cost of Sales under 20%.
How I Work
I start with decisions, not tools. I focus on what must work first for revenue to happen, what can wait without harming performance, and where structure matters more than features. This approach shortens launch timelines, reduces rework, and creates systems that teams can scale.
Tools and Platforms
Shopify, Klaviyo, Amazon Seller Central, Salesforce, Asana, Google Analytics, Meta, Google and social media Ads
Master of Management Analytics (MMA), Queen’s University
Master of Business Administration (MBA), Eastern Mediterranean University
Klaviyo Product Certificate
Asana Basic Badge & Workflow Certificate
Salesforce Sales Operations Certificate
Google Project Management Certificate: Google Career Certificates
Certified associate in project management (CAPM): PMI
Education & Credentials
Role Fit
I am well suited for roles such as:
Ecommerce Growth Manager
Ecommerce Operations Lead
Shopify Launch or Platform Owner
Lifecycle or Retention Lead
Marketing Manager
I perform best in teams that value ownership, clear priorities, and steady execution over constant pivots.
This version of my portfolio is intended for hiring managers and internal stakeholders evaluating execution capability, decision making, and cross‑functional impact.
